The ethos behind the H.A.P.S label derives from it’s designer Happiness, who decided to start a fashion label that celebrated her cultural make up, which is British born with African origin. The amalgamation of these two cultures has influenced the label to produce feminine occasion wear that mixes ethnic ideas with western silhouettes, this provides individuality to the woman who likes modern with a quirky twist. The label does however include a more western line, that still celebrates quality and femininity but in a less ethnic way.
The fashion sensibility at H.A.P.S reflects the designers’ high quality training in Fashion Design, and an artistic creative mind that enjoys celebrating femininity through clothes. With very well made garments in good quality cloth, often using ethnic prints for detailing the H.A.P.S label provides the correct blend for the stylish modern women.
The key characteristics of the H.A.P.S Label are
- Limited Edition Dresses - we make very small quantities per design
- High-End Low Price Combo – this reflects the ethos of the label, by producing high end designer fashion at affordable prices, this differs from many high street stores that produce affordable fashion with a compromise on quality and make.
- Stylish Designs - with classic yet modern lines
- Quirky Twist - with the use of ethnic prints and influences on a range of designs
